Areas We Add Value

Front End Initiatives: 
           Information Gathering, Plan and Strategy

    Knowledge is power.  
                 Get the facts and data you need to make informed and proactive choices

    Set goals, objectives and plan.  
                  Those who envision an outcome or goal and take the steps to plan how they are to achieve
                  this or these goals, tend to accomplish goals faster.  

    Be smart about it with strategy.  
                  Strategy recognizes the potential challenges in meeting goals and sets forth tactics to accomplish goals anyway.

Market Research
Dig up valuable information and insights
regarding client and sponsor prospects
* Competitive analysis
* New markets / market potential
* Procurement procedures / trends
* Client satisfaction / surveys & testimonial collection

Strategy & Implementation Planning
Develop market strategies and implementation plans
* Goal and strategy clarification
* Marketing program / plan development
* Team and consensus building
* Reporting & follow-up
* Branding strategies & programs

Take time to deliberate; but when the time for action arrives, stop thinking and go in. 
                                                                                        Napoleon Bonaparte

Action: Outreach Initiatives: 
           Relationship Building

    Getting your foot in the door is more than half the battle  
                 Unless you are connected, it typically takes up to a year of constant follow-up to find the right contact, 
	qualify their need base and establish a rapport

Business Development and Relationship Building
* Lead generation including qualification, collection,
  management and reporting
* Set targets and initiatives to build rapport and regular dialogue with
   entities that will make suitable partners or sponsors
* Align with and or be actively involved with professional
  organizations and networks, special interest and social groups
* Perform follow-up and track activities
* Train and orient staff; make sure everyone on team knows what to say and what not to say about the team

Action: Assembling Your Tool Box
           Marketing Collateral To Boost Your Credibility

Marketing collateral should be crafted to resonate with prospect hot buttons, needs, values and vision; 
Focus less on you and more on them, i.e. what keeps them up at night, what excites them and their 
customers

Marketing Collateral:  Copy, layout and design
* Fact sheets, tri-folds, brochures
* Business cards and letterhead
* Personnel resumes/bios
* Websites
* Media kits
* Proposition statement templates
* References and testimonials
* Video editing & production

Writing & Effort Coordination: for Qualified Prospects
* Proposal writing
* Presentation preparation and coaching
* Grant writing

Seventy percent of success in life is showing up
                                                         Woody Allen

Public Relations
	Be Seen and Keep Being Seen In a Positive and Refreshing Way

Public Relations
* Brand reinforcement pieces
  i.e. mailers; post cards, calendars; posters;
* Social media campaigns;
   posts to Facebook, YouTube, MySpace, Linked In, etc
* Displays and exhibits
* Ad layout and design
* Assemble and maintain photo libraries
* Basic photography and video shooting
* Assemble high impact visuals
* Coordinate marketing and publicity programs
   via appearances, web, and media
* Handle media relations
   i.e. pre and post event press releases, advertising opportunities
* Newsletters
*Award submittals

Promotions & Hospitality

           Fortify impressions by the personal touch and face to face contact
           Makes a brand more tangible, recognizable and creates long lasting impact

Through actions, attitudes and behavior, we shape the way people perceive us and our level of professionalism and commitment.  Promotions is a powerful tool to establish a presence and position in the marketplace  

Promotions
* Exhibits and visual displays
   for trade shows, paddock presence, special appearances
* Coordinate activities of promotion staff
   i.e. those who engage face-to-face contact with public
* Engage and educate public with give-aways and product samples
* Capture consumer feedback and opinions through formal
   and informal surveys
* Generate excitement

Events / Hospitality

* Coordination and staffing

* Create and develop buzz strategies

* VIP care

* Product and service release promotions

* Creating memorable hospitality-oriented events

Logistics and Management

           Bring all the pieces together in a unified and consistent way

Logistics / Project Management

* Goal clarification

* Scheduling, follow-up and management

* Team coordination

* Staffing

* Negotiation

* Staging and mobilization

* Reporting