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Liberty Waves:  A Marketing Resource

The Way We Think

Liberty Waves originated from the belief that business conventions can get in the way of 
conveying awesome stories that inspire positive and progressive action -- like sales, 
business growth and amazing profits.  
So frequently, the grind of doing that thing we do prevents opportunity to tell our story in the
way it deserves.  We all carry inspirational stories that can excite, energize, and build 
connections between business partners and fan consumers.  Once captured and conveyed
through the means of a brand and a set of marketing collateral tools, you can start the
journey to higher levels of professionalism and forging new business partnerships to carry
you the distance.

An outsider with market perspective offers insights and tactics that allow managers and 
executives to rise above their standard practices that can get in the way of achieving their 
goals.  By diverging from business as usual, stronger connections with prospects and 
customers can be forged and desired end-results can ultimately be achieved.



  Our Mission:

         To Create
                  Momentum *  Connection  * Success

  In doing so, we:

      *  Endeavor to be a conduit for partners
           to expand market share

       *  Provide economically feasible product and
           service promotions

       *  Leverage and build on the talent of our team

       *  Provide an environment and opportunities
           for our team to generate excellence

       *  Share knowledge and resources as a
           responsible corporate citizen

       *  Strive to raise the bar of excellence in our field
          and the benefits this excellence provides our
          partners in meeting visibility and credibility goals

 

   Our Mantras:

A day spent being extraordinary
is much more enjoyable than a day
spent being ordinary

Albert Einstein

 

I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus.

Phillipians 3-14

Past Achievements 
Since late 2006, clients nationwide have secured our assistance on a wide variety of 
marketing tasks that transcended their daily routine grind and prominently position clients in 
their target markets.  Successes have stemmed from a career built on pragmatic and 
off-beat approaches that have:
     * validated, supported and inspired business leaders nationwide
     * helped forge entry into new geographic and service related markets
     * helped secure lucrative sustaining contracts
     * led to double digit organizational growth
     * led to increased annual revenues 153% within two years  
Examples include:
     * Digging up valuable information and insights regarding client prospects
     * Developing market strategies and implementation plans
     * Carefully crafting marketing collateral to resonate with prospects
     * Implementing aggressive promotion tactics via face-to-face consumer contact

 

Team Talent


Managing Director
                                                                                         Resume

    Credentials: 15 years marketing / communications experience (professional services) * MBA

    Expertise: Strategy / Writing / Service Marketing / Staff Training & Development

    Role: Main point of contact * overall program coordination * Quality control * Skywriting

    AABS* Creative * Accountable * Passionate * Committed * Articulate * Cross-Trained

Under the guidance and oversight of Managing Director(s), projects will be assigned to our talent pool comprised of:

*AABS:

Above And Beyond Strengths;  
Key differentiating skills /capabilities for
client value

 

    Writers,
    PR, Publicists,
    Coordinators

Credentials: 5+ years marketing, communications sales experience

Expertise:  Business, Communications, English, Journalism, Advertising, Marketing, Promotions

Role: Research; Proposal/grant writing * Publicity & PR campaign development, coordination & implementation * Presentation development /coordination

AABS: Team-oriented * Creative * Pragmatic * Committed * Articulate * Responsive

 
    Graphics,
    Web Applications
    Video
    and
    Multi-media

Credentials: 5+ years design experience for both business promotions and consumer marketing

Expertise: Dynamic / High Impact Visuals / Brand Reinforcement / Ad Design / Graphic Standards and Style Guides / Web Communications

Role: Graphic design, development, layout and production coordination of: Collateral pieces * Ads * Posters * Exhibits * Vehicle Wraps• Presentations * Web Initiatives * Special projects

AABS: Visionary * Innovative * Cutting Edge * Market-forward * Insightful * Deadline Busters

    Logistics
    and
    Project
    Management

Credentials: 6+ years hands-on experience; broad market experience

Expertise: Goal clarification / Scheduling / Coordination / Staffing / Staging and mobilization

Role: Strategy * Plan * Implement * Supervise small-scale projects through major initiatives/efforts

AABS: Results-oriented * Systematic & Organized * Assertive * Persuasive * Accountable

    Promotions,
    Hospitality
    and
    Event
    Coordination

Credentials: More than 5 years promotions, hospitality and event coordination experience for general and corporate purposes

Expertise: Interpersonal and Media Relations / Product and service promotions / Creating memorable hospitality-oriented events

Role: Create and develop buzz strategies * Plan, implement and follow-up on initiatives
* Collect data/information * Analyze and report results * Build relationships with media
* Generate excitement

AABS: Dynamic * Personable & Approachable * Detail-oriented * Media Savvy
* Goal-oriented * Persuasive * Fun

 

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